What are some of the ways smartphones have evolved the way we take in media? - continue reading to discover click here more.
In the current digital age, mobile phones have come to be one of the most popular devices that people are using to view videos and access media. Nowadays, many social media channels are providing unlimited feeds of brief, fast-paced videos, that are growing in appeal among smartphone users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends today. These platforms allow users to see a sequence of personalised content and interact instantly, making these videos a lot more engaging and addictive than traditional television. Short form videos are also being used more often for news and academic purposes, not just for entertainment. Subsequently, this trend is changing the way individuals are proactively seeking for and expecting to get info, in a quicker, much shorter and more visual format.
With constant shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form video content, the method by which individuals are getting their news is also evolving. People are significantly turning towards internet news sources, instead of watching TV, to find out about existing worldly affairs. Nevertheless, concurrently, due to a continuous circulation of info, individuals are becoming overwhelmed by huge amounts of content. In response to this, news organisations are re-engaging audiences by making short form content that is more clear and simpler to navigate. These days it is common to see news channels that have sizeable followings on social media platforms. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been necessary for providing people with trusted and verified news sources, in a style they can easily follow.
In recent years, with the rise of digital media, the way in which individuals consume media has shifted considerably. For several years, conventional tv was the primary source of household entertainment for most people. However, after the development of internet streaming services, many audiences are turning away from arranged tv, particularly among younger people. Rather, global media content analysis reveals that more people are purchasing memberships to streaming services, which strongly affirms the transformation in audience intake practices. These options are popular for permitting individuals to see the shows and films they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the popularity of streaming platforms as a prominent media consumption habit among viewers today. These modifications show the move towards user-controlled viewing interests in the market.